F. Holzer
Driven business and management consultant fascinated by investigating critical niches and by building teams that yield enduring BI and CPM solutions.
Major involvement [with significant finance transformation programs around EPM/BI projects worldwide (with focus on e.g. budgeting, planning, forecasting, reporting and analysis), able to demonstrate both sophisticated consulting skills in English, French, Spanish at C-suite level, and depth of knowledge of finance processes], since 1999, in over 60 consulting assignments to senior executives and management. Developed expertise in a wide range of disciplines: strategic planning and implementation, organizational planning, operational reviews, human resources and financial consulting.
Marketing Mix Model
New marketing channels are emerging, such as digital and social media. As a result, finding the right mix of campaigns and promotions has become more challenging. To ensure maximum return on marketing investment, marketing professionals must know what has been working, and what is likely to work in the future.
Successful Predictive Models for Sales and Marketing
To get the most out of their predictive analytics implementation, sales and marketing departments should follow certain key steps:
Understanding the Business Need
It is crucial to identify the drivers behind the predictive analytics project in the early planning stages. Once an organization defines what new information it is trying to uncover, what new facts it wants to learn, or what business initiative it wants to enhance, it can build models and deploy results accordingly.
Work with us
A CAREER AT HOLZER & Associates Ltd Our people aim at two major targets: CONVINCE and CONVERT. They are the key of our success. They bring together their expertise, creativeness and proactivity. We encourage enthusiasm, excellence, team spirit and personal development.
