With predictive analytics, marketing departments can analyze the success of past marketing campaigns to identify areas in need of improvement based on prior results. They can also assess the viability of new marketing venues, perform “what if” scenarios to evaluate potential changes to budget allocations or modifications to creative content, and measure each campaign’s likely impact on the sales pipeline.
26
Apr
New marketing channels are emerging, such as digital and social media. As a result, finding the right mix of campaigns and promotions has become more challenging. To ensure maximum return on marketing investment, marketing professionals must know what has been working, and what is likely to work in the future.
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F. Holzer
Driven business and management consultant fascinated by investigating critical niches and by building teams that yield enduring BI and CPM solutions.
Major involvement [with significant finance transformation programs around EPM/BI projects worldwide (with focus on e.g. budgeting, planning, forecasting, reporting and analysis), able to demonstrate both sophisticated consulting skills in English, French, Spanish at C-suite level, and depth of knowledge of finance processes], since 1999, in over 60 consulting assignments to senior executives and management. Developed expertise in a wide range of disciplines: strategic planning and implementation, organizational planning, operational reviews, human resources and financial consulting.
Website: www.linkedin.com/in/fgholzerLatest from F. Holzer
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