HOLZER & Associés SA - HOLZER & Associates Ltd

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Predictive analytics helps companies to identify optimal pricing levels, and determine their impact on sales and profitability

Predictive Analytics for Sales and Marketing

Chief marketing officers and chief financial officers often rely on pricing to achieve their growth objectives. Establishing an effective pricing strategy, however, is a complex process driven by consumer demand, competitor dynamics, seasonality, financial goals, and many other factors. Set a price too high, and sales may be lost. Set it too low, and margins will diminish. Predictive analytics helps companies to identify optimal pricing levels, and determine their impact on sales and profitability.

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Remediating financial planning and reporting weaknesses

The "last mile of finance" refers to processes that are executed after the financial close, including additional close, reconciliation and disclosure management functions. According to analysts, corporate performance management (CPM) systems have begun to incorporate an increasing number of last mile functions within their suites. These tools can shorten the "close to disclose" timeframe -- how long it takes an organization to produce financial reports for external disclosure.

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1

HOLZER & Associates Ltd Northern America | NYC | United States of America

Tel: +1 347 474 02 04
2

HOLZER & Associés SA | Avenue de Tourbillon 100 | P.O. Box 505 | CH-1951 Sion

Tel: +41 22 565 40 96
3

H & A SA España & Latin America, Errotalde Kalea 7, 01192 Gaceta (Araba),  SPAIN

Tel: +34 610 432 058, Overall email address: info@holzer-associates.com